Re: [Shelbymustang] (Kelly Clarkson Shelby Commercial)

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Ford had the right idea when they brought back the image of Steve McQueen, to
sell the new Bullitt Mustang years ago. Not sure if I get Fords marketing
strategy here though, who's the target audience, prepubescent teenage girls? I
can hear it now, "Daddy, Daddy, I want you to buy me the car that Kelly Clarkson
drives in that commercial, pretty please"!

Gimme a break!

Kenny

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Shelby Mustang Email List
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I didn't get it either. other than the merge of styling. The shots could
of been more complimentary to the vehicle with a little more thought to
dynamics of what it takes to shoot cars.

Give it a 5

RP


> Shelby Mustang Email List
> ------------------------------Ford had the right idea when they brought
> back the image of Steve McQueen, to
> sell the new Bullitt Mustang years ago. Not sure if I get Fords marketing
> strategy here though, who's the target audience, prepubescent teenage
> girls? I
> can hear it now, "Daddy, Daddy, I want you to buy me the car that Kelly
> Clarkson
> drives in that commercial, pretty please"!
>
> Gimme a break!
>
> Kenny
> _______________________________________________
> ShelbyMustang mailing list
> Send email to ShelbyMustang (AT) thecarsource (DOT) com
> Membership Administration
> http://thecarsource.com/mailman/listinfo/shelbymustang_thecarsource.com
> Group Web Page http://www.thecarsource.com/shelbymustang



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